"Researchers followed a random sample of more than 300,000 Twitter users in May 2009 to find out how people are using the service...
The study ... looked at who follows whom on the network. It found the average man was almost twice as likely to follow another man than a woman, while the average woman was 25 per cent more likely to follow a man than a woman.
"These results are stunning, given what previous research has found in the context of online social networks," the study said.
On a typical network, most of the activity is focused around women, with men following content produced by women they do and do not know and women following content produced by women they know. Generally, men get comparatively little attention from other men or from women, the study said.
Researchers said one explanation for men finding the content produced by women less compelling may be the lack of photo sharing, biographies and similar material found on other social networks."